It seems that 2016 is seeing a lot more demand for perfumes which are filled with natural ingredients and are from an artistic or individual background. Unique fragrances with higher concentration of extracts which last longer have become increasingly popular due to the role of fashion bloggers and smaller brands who are starting to promote these type of perfumes due to the rise in demand of consumers who are reluctant to buy certain scents due to allergy scares. Taken from the study 'Fragrance UK, August 2015' on Mintel database, it was found that 13% of fragrance buyers look for natural organic fragrances rather than chemically produced prestige aromas because of the fears of what it could be doing to their skin and health. Furthermore using the same database I found that 8% worry about allergic reactions and 9% would like to see allergens listed on fragrances This is an extremely big gap in the market for perfume markets to start to fill because many people do not realise that they could potentially be allergic to some of the high end perfumes due to certain ingredients which are covered up by a voluptuous captivating scent. Another reason for this demand could arguably be the increase of the influence of the hipster culture during the noughties therefore, individuals are starting to look for an expression of personality and individuality within their scent which they cannot find among these floral, gothic vamp, mythical goddess' perfumes because they do not represent something meaningful to an individual and are classed as rather boring.
Personalised Fragrances:
Obviously I am aware of the law regulation's which suggest that fragrances are unable to be completely natural or the ingredients can be fully specified on the bottle. However, one idea could be a niche perfume where the individual could personalise their scent so they know exactly what is being put into the concoction of ingredients and this could be a huge gap in the market for perfumers when they are trying to gain a new audience and consumer base.
Furthermore, it was found that consumers have agreed that many scents are too strong, which could influence the idea among perfume brands to allow their customers to choose the level of fragrance they would prefer. A brand's consumer could try different levels of a fragrance, take out ingredients or notes they don't like or add notes they do then order their preference. This would be perfect for a customer who wish to customise their fragrances according to the event or occasion they are going to. For instance, during the day, the level of fragrance could be a lot softer and subtle, whereas on the night, higher levels of fragrance and dominant notes could be added to create an olfactory representation of sensuality, elegance and passion which could be communicated through this changeable fragrance. Therefore, although it is primarily a personalised fragrance, the fragrance could be a 'Day and Night' perfume which allows a person to change their scent by using the same bottle but the different scents are located at opposite ends of the bottle to divide the different strengths of aroma and would mean an individual does not have to have two bottles but just one. This also arguably reduces the amount of raw materials and resources which would be needed to create two bottles and therefore, it becomes a lot more nature friendly.
Examples of Day and Night perfumes:
Day and Night perfumes are something which have been done briefly before however, as you can see from my research many of these perfumes come in two separate flacons; one being named 'Day' and the other being named 'Night' or words associated which the different times of day or other contrasting elements such as black and white.
Zara's 9:00PM Friday Night and 12:00AM Sunday Morning scents
(Image: Zara Online)
(Image: own photography)
The White Company
Noir and Blanc Fragrances
Day and Night Fragrances
(Images: The White Company Online)
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ReplyDeleteAhsan Fragrances for men and women
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