Brand Advertisements from different Market Levels for Snake Skin print:
For my first Summative project during my course 'Fashion Communication and Promotion', I have been set the task to create a Market Visual Awareness report based on a specific trend. The trend I have chosen to study is Snake Skin Print. For the first part of the brief and in my research so far, I have gathered advertisements and campaigns from brands of different market levels, who have all built narratives around my chosen trend of 'snake skin' for their adverts. However, for task 1a, I intend to narrow my research of adverts down to just two images from different market levels then visually analyse them and look at the themes and messages the brands are trying to communicate within their visuals.
Snake Skin/Croc Print
High End Market:
Alexander McQueen SS10
Pinterest. 2013. Alexander McQueen ss10. [ONLINE] Available at: https://uk.pinterest.com/pin/517562182147675004/. [Accessed 22 December 15].
Luxury designer Bottega Veneta's Cruise 2016 advert campaign
Agency | Lloyd & Co.
Creative Director | Doug Lloyd
Photographer | Raymond Meier
Models | Josephine Le Tutour & Ben Allen
Set Designer | Andy Harman
WWD. 2015. Bottega Veneta Taps Raymond Meier for Cruise 2016 Ads. [ONLINE] Available at: http://wwd.com/fashion-news/fashion-scoops/bottega-veneta-raymond-meier-cruise-2016-ads-10268641/. [Accessed 20 December 15].
Bottega Veneta Fall/ Winter 2015-2016 Advert Campaign
'The Art of Collaboration'
Photographer: Juergen Teller
Model: Anna Cleveland
Bottega Veneta. 2015. The Art of Collaborations. [ONLINE] Available at: http://www.bottegaveneta.com/experience/en/art-of-collaboration/fall-winter-20152016-juergen-teller/. [Accessed 17 December 15].
Miu Miu Fall/Winter 2015 Advertising Campaign
'Subjective Reality'
You may have also seen my previous post about 'Street Photography' where I spoke about this advert campaign.
Photographer: Steven Meisel
Models: Maddison Brown, Hailey Gates, Mia Goth, Stacy Martin
Date: May 2015
Location: New York
Source:
Miu Miu. 2015. Subjective Reality. [ONLINE] Available at: http://www.miumiu.com/en/campaigns/fw15/photos. [Accessed 17 December 15].
Prada Fall Winter 2011 Advert Campaign
Photographer: Steven Meisel
Models: Kelly Mittendorf, Antonia Wesseloh, Julia Zimmer
Prada. 2011. Prada Advertising Campaign Archive. [ONLINE] Available at: http://www.prada.com/en/collections/advertising-campaign/archive/woman-fw-2011.html?adv=adv-content3. [Accessed 17 December 15]
Givenchy Fall/Winter 2014/2015 Advert Campaign
Photographer: Mert and Marcus
Styled by Katy England.
Hair by Sam McKnight and make-up by Lucia Pieroni.
Pinterest. 2014. Givenchy Fall/Winter 2014/2015 Campaign by Mert & Marcus. [ONLINE] Available at: https://uk.pinterest.com/pin/313492824035310995/. [Accessed 20 December 15].
Gucci Pre Fall 2016 Collection
Photographer: Ari Marcopoulos
Published: December 2015
Location: New York
Vogue. 2015. Gucci Pre Fall 2016 Collection. [ONLINE] Available at: http://www.vogue.com/fashion-shows/pre-fall-2016/gucci/slideshow/collection#2. [Accessed 20 December 15].
Vogue. 2015. Gucci Pre Fall 2016 Collection. [ONLINE] Available at: http://www.vogue.com/fashion-shows/pre-fall-2016/gucci/slideshow/collection#3. [Accessed 20 December 15].
Primary research of advertisements for the Snakeskin trend in New York:
Michael Kors advert campaign on Fifth Avenue, New York January 2016
Middle Market
Kurt Geiger Autumn/Winter 2015 Advert Campaign
Photographer: Erik Torstensson
Model Lara Stone
Kurt Geiger. 2015. Lara Stone for Kurt Geiger AW15. [ONLINE] Available at: http://www.kurtgeiger.com/be-inspired/lara-stone-aw15. [Accessed 17 December 15].
High Street Market
Topshop Christmas 2014 Advert Campaign
(Topshop Faux Fur Snake Skin print Coat)
Model: Cara Delevingne
Pinterest. 2014. Dotty Fishnet Tights - Topshop USA. [ONLINE] Available at: https://www.pinterest.com/pin/249879479300739897/. [Accessed 20 December 15].
River Island Autumn/Winter 2014 Women's Lookbook
Pinterest. 2014. River Island 2014-2015 Fall Autumn Winter Womens Lookbook. [ONLINE] Available at: https://www.pinterest.com/pin/321866704592298856/. [Accessed 20 December 15].
River Island Autumn/Winter 2014 Advert Campaign
Love That Mag. 2014. River Island AW 14 Campaign. [ONLINE] Available at: http://lovethatmag.com/2014/08/11/river-island-aw-14-campaign.html. [Accessed 20 December 15].
H&M Fall 2012 Trend Lookbook
Photographer: Peter Gehrke
Model: Jessica Stam
Fashion Gone Rogue. 2012. Jessica Stam & Arlenis Sosa Model H&M’s Latest Accessories. [ONLINE] Available at: http://www.fashiongonerogue.com/jessica-stam-arlenis-sosa-sport-hms-latest-accessories/. [Accessed 20 December 15].
House of Holland Resort 2015 Campaign
Pinterest. 2015. House of Holland Resort 2015 [collection]. [ONLINE] Available at: https://uk.pinterest.com/pin/434738170258821279/. [Accessed 01 January 16].
Chosen adverts: High end vs. High Street.
Prada Fall Winter 2011 Advert Campaign
House of Holland Resort 2015
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