The redesign of Gucci's Logo

Ever since Alessandro Michelle's arrived on the high end scene for Gucci, the designer has changed the whole landscape of the brand and possibly made it one of the most in demand fashion houses in the industry.

Through his bid to introduce a maximalist approach consisting of ruffles, prints, layers and a mixture of colour into the aesthetic of the brand, Michele has also re-embraced the logo, resurrecting the forgotten double G motif of Gucci’s 1980s look and reinterpreting it for today's 21st century audience. Furthermore, through this revamp of the old logo, it also allowed Gucci to become an iconic fashion house again which is extremely recognisable and just as desirable as one of their exclusive leather handbags.



The logo, which was implemented into the design of the brand back in AW15, was definitely a risk but one that has only had benefits for the brand with its sharp luxury structure and as the double G monogram design. The new reformed logo made an appearance in belt buckles in the show that debuted the Fall 2015 collection and since then Michele has run with the theme, featuring it on accessories and clothing alongside other Gucci house codes.

“I couldn’t wait to get my hands on the logo. It’s like drawing on the Mona Lisa. The double G is like a hieroglyph that everyone knows and I use it as the cherry on top of my designs.”- Alessandro Michelle