Following on from their floral Spring/Summer 2016 collection, Fendi are now celebrating the collection even further by creating a Flowerland pop up stall in their London Oxford Street Selfridges store.
In order to create the perfect botanical experiences, the high end fashion house has paired up with the artist, Azuma Makoto who has designed a fantasying display which was inspired by the flower theme. The artists signature flower design has even been applied to the silhouette of each bag on offer to represent both Makoto's work and give Fendi a Japanese oriental feel.
Makoto has collaborated twice before with Fendi and it is obvious that he knows how to perfectly bring together the power and femininity of the brands aesthetic. His previous installations included a fur tree that descended magically from the ceiling of a Fendi pop-up boutique in Tokyo.
Fendi have celebrated this third collaboration by giving their bags three different unique names to enhance the exclusivity of the experience. The bags are named Peekaboo, 2Jours and 3Jours and are made out of Plexiglas and leather.
"We’re thrilled to be working with the brand on this project, a one-of-a-kind flower shop where customers can step into Fendi’s world of accessories and customise their bags with a flower stamp, interchangeable leather straps to match their bag to the rest of the outfit or shop for real flowers in beautiful jars."- Eleanor Robinson, accessories buyer at Selfridges
Whilst visiting the pop up stall at Selfridges, consumers can also purchase miniature hand filled flower bottles featuring intricate seal ties crafted by Fendi’s own leather artisans.
Fendi's Spring/Summer 2016 collection
The collection that inspired the Pop Up Stall in Selfridges
Entering the Spring/Summer in style with coral, leather and blooming textures.
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