The Never Ending Story by Louis Vuitton (short film by Wes Anderson)

It is a continuously trending thing in the industry for many designers to release their own short fashion films near the time of their collections debuts and the competition is getting tougher for brands to create the best digital video around. Out of the fashion films which have debuted In the past season, my favourite is 'The Never Ending Story' by Louis Vuitton.

During this minute and a half creation, the CEO of Louis Vuitton, Michael Burke has come up with a imaginative film that zooms through five generations of the brand’s history titled “The Never Ending Story from Louis Vuitton,” which has racked up over 10 million views since its debut back in December of 2015. With creative direction reminiscent of the legendary filmmaker Wes Anderson, the film brings a sense of fun and millennial-friendliness to its educational and contextual narrative surrounding the brand which was founded all the way back in 1854.

To watch the video follow this link to the Louis Vuitton website.....

http://uk.louisvuitton.com/eng-gb/articles/never-ending-story-the-film





The story of Louis Vuitton....

Louis Vuitton was just fourteen when he left the Jura on a journey
A journey to Paris, where he learned to master Carpentry

Carpentry which he used to engineer crinoline petticoats
For Empress Eugenie – Louis became a man of note

Noted by the world of fashion, his fame was gracious
And still dominates fashion today – always creative, always audacious

Audacious synonymous with his name
Where art and craftsmanship soon became
From Capucines to Asnieres
Sources of innovation beyond compare

Comparing his customers’ needs, his intuition
Of an age of greater travel than any before
He invented the flat trunk, the first modern luggage
The famous S-lock – an unpickable thief block –
The mini-trunk, and so much more

More cases, accessories, and custom luggage
Visionary in all type of voyage
Savorgnan de Brazza's camp-bed trunk for explorer
Caused a sensation amongst the influencers

Influencing the Thirties, as women found a voice
Louis Vuitton’s new Keepall gave them a choice
Of purses to carry that are now fashion icons

Iconic as the monogram, LV
Standing for true artistry
Art nourished by travel, then further enhanced
By Sprouse, Murakami, evolving in a dance

Dance of creative genius soaring onward and up
Like the wind-blown sails of the America’s Cup

Cupped sails that echo the avant-garde lines
Of the Foundation, a symbol that defines
The courage beloved of… Louis Vuitton"