Louis Vuitton 'Resort 2017' Show in Rio

With Chanel flying their brand out to Cuba to debut their recent collection, it was obvious that fellow high end brands were going to have to up their game in terms of what and where they could also show off their exclusive collections this year for Resort 2017. Therefore, we were not surprised to hear that Louis Vuitton, Chanel's ongoing competitor, travelled all the way to the exotic origin of Rio in Brazil to offer an afternoon filled with modernism, culture and rich artistic influences from the destination itself.

The show was staged at the Niterói Contemporary Art Museum which was designed by the  acclaimed Brazilian architect Oscar Niemeyer and is one of Rio's most credited and iconic landscapes. It is also the same place where the 2016 Olympics will be held in two months time. Therefore, as you can imagine it is quite a memorable and exclusive destination for Louis Vuitton to have taken over for the day to translate their dramatic and very contemporary collection.

Whether this was a coincidence or not, Vuitton's collection also communicated a strong vision of sports lux and edge. Therefore, arguably, the brand may have been preparing the city for the summer games with their sports references throughout to fuel the anticipation before the big event.

2The idea for this collection was a fusion of this tropical, natural quality that is all around us in Rio and the urban element,” said Nicolas Ghesquière, Louis Vuitton’s artistic director.

In terms of the collection, Nicolas Ghesquière had also taken inspiration from Oscar Niemeyer's magnificent architectural structure. The artistic director did this by creating garments that reflected the swirling, geometric patterns and the complex colours of the Brazilian’s architecture. There were also pieces which were adorned with statement ruffles that seemed to reflected his futuristic constructions.

To further play on this sports lux theme, the brand had models wearing colour block dresses which appeared to look similar to scuba suits and windbreaker parkas which had been designed to replicate the structure and design of a flag. Needless to say, the brand had also created basketball shorts which had bold stripes down the sides in blazing reds that probably reflected the current heat in Brazil.

Here are a few looks from the show which I thought stood out the most, see what you think and let me know!