Furthermore, this new design collaboration demonstrates how credited Rihanna is by the brand as it is a privilege that has never before been granted to one of its house ambassadors such as Charlize Theron, Marion Cotillard, Natalie Portman and Jennifer Lawrence.
Rihanna "is an artist, an entertainer, an entrepreneur, a philanthropist, and a style icon for today’s generation.” said Dior chief executive officer Sidney Toledano
The collection, which is simply called 'Rihanna' offers a new expression of eyewear that mixes high fashion with modernism to present something very futuristic, technological looking and innovative. Rihanna even suggested in a recent interview with the fashion publication 'WWD', that her inspiration had evolved from looking at all the old Dior archives to see what had already been done before and then taking trends of the present day and acquaint Dior's high end aesthetic with new materials, colours and structures to exemplify a 21st century feel. Or in this case maybe a 2030 feel for the brand. Furthermore, in the same interview, Rihanna also implied that the sunglasses collection had been heavily influenced by La Forge from Star Trek to further communicate this science fiction meets luxurious fashion theme. I would never have put Rihanna down as Star Trek fan but I suppose we will just go with it because these sunglasses are fun, creative and extremely unique in a serious high end fashion way.
“I’ve always been obsessed with his eyewear [La Forge], and when I got to Dior and saw all the materials I could play with, it all just came together.” - Rihanna
There is only one frame to the collection. However, they do come in five different and distinctive colours consisting of silver, pink, blue, green and red. The sunglasses will also be priced at $840. However, Rihanna has also designed a deluxe 24-karat gold-plated pair which will go onto sell for an outstanding $1,950.
Take a look at the different variations of the sunglasses that Rihanna and Dior have to offer! Which pair are your favourites?
Take a look at the different variations of the sunglasses that Rihanna and Dior have to offer! Which pair are your favourites?
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