Thursday 2 June 2016

Rihanna for Dior: Sunglasses Collection

It seems that Summer really is the season for collaborations. First we had the announcement of Olivier Rousteing in collaboration with Nike, then Kenzo and H&M decided that they were going to work together and now, Rihanna is pairing up with the high end brand, Dior to design a sunglasses collection for the French fashion house. Rihanna has been known to have collaborated with the brand previously. Therefore, this collaboration was definitely no surprise to the fashion world. Rihanna's first collaboration with the brand took place a year ago, when Steven Klein photographed the singer in “Secret Garden IV”. The Secret Garden IV was a campaign and short film that was shot in Versailles and featureD Rihanna wearing Dior sunglasses, carrying the brand’s bags and wearing looks from the Esprit Dior collection shown in Tokyo in December 2014.

Furthermore, this new design collaboration demonstrates how credited Rihanna is by the brand as it is a privilege that has never before been granted to one of its house ambassadors such as Charlize Theron, Marion Cotillard, Natalie Portman and Jennifer Lawrence.


Rihanna "is an artist, an entertainer, an entrepreneur, a philanthropist, and a style icon for today’s generation.” said Dior chief executive officer Sidney Toledano

The collection, which is simply called 'Rihanna' offers a new expression of eyewear that mixes high fashion with modernism to present something very futuristic, technological looking and innovative. Rihanna even suggested in a recent interview with the fashion publication 'WWD', that her inspiration had evolved from looking at all the old Dior archives to see what had already been done before and then taking trends of the present day and acquaint Dior's high end aesthetic with new materials, colours and structures to exemplify a 21st century feel. Or in this case maybe a 2030 feel for the brand. Furthermore, in the same interview, Rihanna also implied that the sunglasses collection had been heavily influenced by La Forge from Star Trek to further communicate this science fiction meets luxurious fashion theme. I would never have put Rihanna down as Star Trek fan but I suppose we will just go with it because these sunglasses are fun, creative and extremely unique in a serious high end fashion way.

“I’ve always been obsessed with his eyewear [La Forge], and when I got to Dior and saw all the materials I could play with, it all just came together.” - Rihanna

There is only one frame to the collection. However, they do come in five different and distinctive colours consisting of silver, pink, blue, green and red. The sunglasses will also be priced at $840. However, Rihanna has also designed a deluxe 24-karat gold-plated pair which will go onto sell for an outstanding $1,950.


Take a look at the different variations of the sunglasses that Rihanna and Dior have to offer! Which pair are your favourites?
Frames from Dior’s Rihanna sunglasses

Frames from Dior’s Rihanna sunglassesFrames from Dior’s Rihanna sunglassesFrames from Dior’s Rihanna sunglassesFrames from Dior’s Rihanna sunglasses


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