Saturday 4 June 2016

'I'm not a Trophy' campaign featuring Cara Delevigne

This week the first ever campaign for the international organisation 'I'm not a Trophy' was released and it seems that it is featuring a very familiar face from the fashion industry. The retired model turned actress, Cara Delevingne has been announced as the face and spokesperson for the animal rights campaign which is aimed at encouraging greater education, understanding and appreciation of the tragic acts of trophy hunting and the killing of innocent animals.

"I am extremely passionate about animals and am so honoured to be representing an organisation and cause that is fighting for the rights of these innocent lives," Delevingne said of the campaign.

To really connect with their viewers emotionally and physically, the organisations editorials feature images of Delevingne completely nude with digitally imposed images of various endangered species layered across the surface of her skin. Each of the images were taken and edited in post production by French artist Arno Elias​, who is known and credited for working with charities and organisations such as UNICEF.

Furthermore, although the campaigns primary aim is to expose the reality and negativity of animal hunting, the campaign also intends to translate messages about female empowerment, strength and gender equality which Delevingne is extremely in favour of.

Another reason behind Delevingne's collaboration with the global initiative organisation was the traumatic killing of Cecil the Lion last summer. Following the awful tragedy, the supermodel auctioned off her TAG Heur watch to raise money for wildcru.org. Delevingne even has a tattoo on her right index fingers which arguably represents her passion for this endangered specie.

"I wanted to highlight women as powerful figures within our society. Much like the species that are trophy hunted and displayed as prizes, women are often seen as possessions. It's time for our society to end the treatment of humans and animals as trophies."- Cara Delevingne






To get involved with the organisation or if you are interested in purchasing one of these colourful animalistic prints featuring Cara Delevingne, you can follow this link to the website of 'I'm not a trophy':
ImNotATrophy.org
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