Once we had put our whole brand together and had identified our values, we then had to decide as a group, how we wanted to promote our brand and product, Swallowable Perfume-Work it Out, towards our target consumer and where the perfect place to launch our product would be.
Therefore, we opted for a promotion that was not set in the generic store but instead at the ‘Race For Life’ in the upcoming Summer months. We chose this location because we thought it was a great way to engage women and get them to test our product at a sporting event, where they are most likely to break a sweat and push themselves to their limits. Adding on, we thought this was a great promotional place because it is an all-women’s event therefore, we would be directly reaching our target consumer of an active and determined woman and this would give us the chance to really build a rapport with our customer.
By collaborating with this event, it also provides our product and brand with a sense of trust, positivity and purity since many people are not always keen on putting capsules or tablets into their bodies due to its association with illness or drug use. Therefore, we wanted to ensure that our product was safe, fresh, natural and does exactly what it intends to set out to do. Similarly to the Cancer Research organization, we value the essence of honesty and conquering problems in society which women may face and through this collaboration more women may feel comfortable trying our natural and pure swallowable perfume.
Therefore, we opted for a promotion that was not set in the generic store but instead at the ‘Race For Life’ in the upcoming Summer months. We chose this location because we thought it was a great way to engage women and get them to test our product at a sporting event, where they are most likely to break a sweat and push themselves to their limits. Adding on, we thought this was a great promotional place because it is an all-women’s event therefore, we would be directly reaching our target consumer of an active and determined woman and this would give us the chance to really build a rapport with our customer.
By collaborating with this event, it also provides our product and brand with a sense of trust, positivity and purity since many people are not always keen on putting capsules or tablets into their bodies due to its association with illness or drug use. Therefore, we wanted to ensure that our product was safe, fresh, natural and does exactly what it intends to set out to do. Similarly to the Cancer Research organization, we value the essence of honesty and conquering problems in society which women may face and through this collaboration more women may feel comfortable trying our natural and pure swallowable perfume.
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