Kenzo x H&M

So just after the fashion world are eventually getting over the Balmain x H&M craze of 2015, the Swedish multi national brand have done it again by rewarding it's consumers with another exciting collaboration that has already got the industry and media talking.

This year, H&M have another extraordinary collection lined up with none other than the Japanese- French brand, Kenzo. As a huge fan of the brand myself and of course it's daughter brand, Opening Ceremony, finding out this news was music to my ears.

The Kenzo x H&M collection will go on sale globally on 3 November and is set to include womenswear, menswear and accessories. A spokesperson from the brand also suggested that the aesthetic of the collection is set to be “creativity, fun and love of fashion”. Therefore, we can only imagine so far that this means Kenzo will be promoting colour, boldness and fresh new prints to juxtapose with the preconceptions of an Autumn season debut. The creative director's behind the brand and Opening Ceremony, Lim and Humberto Leon also supported this statement by suggesting that they wanted to 'think big, push the boundaries and bring the new energy of Kenzo to everyone around the world.' Therefore, in terms of the collection catering for many different consumers around the world, this also suggests that arguably, the collaborative collection may actually be quite affordable. Obviously this is in comparison to Olivier Rousteing's collection, which was a little out of the typical H&M consumer's price range. (AKA I was just not willing to pay that much money for a sequined and rhinestoned till there was no fabric left LBD).


The news was revealed via the brand's Twitter and Instagram feeds. You can follow this link to view the video which accompanied the anticipated revelation.
https://twitter.com/hm/status/735410075167117312



Kenzo are following in the footsteps of fellow prestigious fashion houses such as Isabel Marant, Karl Lagerfeld, Alexander Wang, Matthew Williamson and of course, Balmain, so they definitely have a lot to live up to. Let's see if this collection causes as much of an explosion on the high street as Balmain did with it's result of endless queues overnight and dresses being resold on the black market at 10 times the original price. Something tells me due to the styling of Kenzo it may cater to a different type of consumer to those who took interest in Balmain's collaboration
but only time will tell!

Kenzo A/W 16/17

Although I discussed it not too long ago briefly in my post all about the evolution and identity of Kenzo itself, lets remind ourselves of their recent Autumn/Winter 16/17 collection that they showcased at Paris Fashion Week earlier this year. Maybe this will give us a stronger feel for what we are to expect from the brand in the upcoming Autumn when they translate their fashion identity onto the high street market.

Exotic tiger prints, complex textures and ruthless tailoring. What more could we expect from Kenzo?!