For part B of Task 1 and for my study of snakeskin, I have gathered a selection of retail examples from certain fashion communications, such as visual merchandising, point of sales and in-store interiors. This was in order to achieve a stronger understanding of the semiotic codes that brands are trying to translate with this sort of promotion in terms of snakeskin print. Similarly to task 1a, I have gathered a lot of evidence of retail promotion which I intend to narrow down to just two examples, to analyse their use of the snakeskin trend and understand how they are selling the trend in order to interact with their target consumers. I also intend to analyse how each brand communicates a product story and how their location affects their point of sale in my final work.
Over the course of the brief and during our university trip to New York City, I was also able to find some primary research which has really helped with my project. It has also given me further understanding of the snakeskin trend in terms of the way designers are applying the print to their garments in today's current fashion climate. Visiting the exhibition 'Fairy tale Fashion' at FIT also benefitted my research for snakeskin print as it included a section entirely devoted to designers who have used the print within their collections.
Secondary Research for Snake Skin Print
WGSN Database. Gucci. November 2015. New York
WGSN Database. Guess. November 2015. Milan
WGSN Database. Topshop. October 2015. New York
WGSN Database. Topshop. August 2015. London
WGSN Database. Le Bon Marche. November 2015. Paris
WGSN Database. Agua Del Carme. September 2015. Milan
WGSN Database. Vivienne Westwood. September 2015. Milan
WGSN Database. Adidas. September 2015. Copenhagen
WGSN Database. Prada. September 2015. Milan
Sources for the images above:
WGSN. 2015. Image and Design Library. [ONLINE] Available at: http://www.wgsn.com.ezproxy.ntu.ac.uk/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22snake%20skin%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C31071%22%2C%20%22market%7C49153%22%5D%7D.
Window Displays
Prada Fall/Winter Window Display 2011 Milan
Pinterest. 2011. Prada Autumn/Winter 2011. [ONLINE] Available at: https://www.pinterest.com/pin/59532026298484715/. [Accessed 20 December 15].
Prada Fall 2011 Window Display in London
Prada July 2015 Window Display
Pinterest. 2015. Prada Window Display. [ONLINE] Available at: https://uk.pinterest.com/pin/370350769335534564/. [Accessed 20 December 15].
Miu Miu Fall Winter 2015 New York
Pinterest. 2015. The Fall/Winter Arrivals Board. [ONLINE] Available at: https://uk.pinterest.com/pin/512636370064301828/. [Accessed 20 December 15].
Calvin Klein 2013 Window Display for Chinese New Year
Python motif in the screens is related to the 2013 Chinese zodiac which was the snake
Display Hunter 2. 2013. Calvin Klein: Snake skin. [ONLINE] Available at: http://displayhunter2.blogspot.co.uk/2013/02/ck-calvin-klein-snake-skin.html. [Accessed 20 December 15].
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http://secretlifeofmannequins.blogspot.co.uk/2010/04/snake-charming.html
My primary Research of Visual Merchandising in New York.
Alexander McQueen's 2010 'Platos Altantis' dress at the 'Fairytale Fashion' exhibition at FIT, January 2016
Giles Spring 2015 gown at the 'Fairytale Fashion' exhibition at FIT January 2016
Yoshiki Hishinuma 2001 dress, at the 'Fairytale Fashion' exhibition at the Fashion Institute of Technology, January 2016
Michael Kor's Window Display on Fifth Avenue, New York January 2016.
Pat Aerias' Window Display on Madison Avenue, New York January 2016
Furla window display on Fifth Avenue, New York, January 2016
Other Stories, in-store visual merchandising and point of sale on Fifth Avenue, New York January 2016
I was not able to get the name of this store but their multi-coloured abstract dress complimented with a croc purse was too much of a fashion statement to not photograph.
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