Photoshoot inspiration for Second Skin

When it came to visualising our photoshoot, we came up with four different types of images that we wanted to capture for our potential advert and which we believed would represent our insight, target customer and brand values the best. We looked into the overlay effect, the wet look, up close neck shots and work out themed editorials.


Overlay Effect

As a group, in post production we intend to experiment with the combination of two images to symbolise the 'Second Skin effect'. However, we intend to decrease the opacity of the second image which will be over-laid onto the original image to represents the scent which is projected from the skin through perspiration which ultimately creates the 'second skin'.









The Wet Look
We looked into editorials which took on the 'Wet look' because we wanted to replicate an image which entailed the model looking like she was physically sweating the scent out during exercise.
We liked the idea of adding a shimmering effect to the skin to emphasise the idea of the scent being projected. However, I do not feel we will take this idea forward when it comes to the actual shoot because it does not give us the realistic 'during exercise;' look that we are trying to achieve to attract our athletic target consumer.








Up Close Neck Shots
As for our research into photographs which were zoomed in at the neck, we looked at this sort of cropped image because we wanted to specifically focus on the sweat excreting from the neck and chest area which is a where a person tends to sweat heavily from whilst they exercise. We also preferred the angle that this shot provided, the definition of neck, shadow it achieves and the bone structure.







Work Out Editorials
We looked into work out editorials to receive inspiration from other images which were trying to achieve the same motivated, energetic and pumped look.