As you may all be aware, I am currently developing a fragrance brand on my university course as part of our module. Our brand 'Second Skin' is all about boosting confidence among women and allowing them to feel comfortable in their skin whilst they sweat. One way we are currently trying to connect with our potential target consumer of a millennial woman is by promoting our brand on social media applications such as Instagram; an application which millions of young women use on a regular basis across the world. We will also be expanding onto other social media websites soon such as Facebook and Twitter so I will keep you posted when our profiles go live!
As a brand we intend to connect with other lifestyle, health and fitness brands and bloggers to really see how we can push Second Skin to be the best and most trustworthy brand we can.
Here is the link to our Instagram profile for Second Skin for you all to check out and give a quick follow to spread awareness and show other women that it is in fact okay to sweat in the gym! Our core consumer is a millennial young women who appreciates feeling good whilst smelling good and that is exactly what Second Skin have to offer you!
https://www.instagram.com/secondskinscent/?hl=en
As always, thanks for reading,
Kate x
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