Dyson's hair dryer revolution

As a fashion student I am always looking for new innovations within the industry and recently, whilst I was scrolling down the Business of Fashion Daily Digest I found an article about the new hairdryer which is being oddly created by the hoover brand, Dyson. However, realistically when we think about it, this is an innovation that Dyson could have made money from a long time ago and it is in fact set to be a huge success for the hair and beauty industry.

The product which is named the Dyson Supersonic, does not look like your typical hairdryer that you would normally find on the market but due to its distinctive qualities and pricing, Dyson have opted for a innovative product design that will ensure memorability and attention from their potential consumers. The product looks stylish, modern and elegant with a surprisingly small nozzle to dry the hair in comparison to other hairdryers by companies such as Babyliss, Remington and GHD which are quite bulky. The reason why it is so small? The answer is superior technology which has made it possible for Dyson to create a hairdryer which contains a brand new V9 motor which is tiny enough to fit into the base of the hairdryer’s handle.

Furthermore, unlike many other hairdryers which feel top-heavy, the small head means it’s designed for perfect balance in the hand and is solid and highly tactile. Furthermore, similarly to the Dyson hand dryers, the Supersonic uses Air Multiplier technology which means it amplifies the volume of air three times as it passes through the dryer, so you should be able to dry your hair in a shorter time.

But the real question is, why have Dyson felt the need to bring out a new hairdryer to compete against the other brands in the market. Many hairdryers that we currently are loud, heavy, impractical and in certain cases actually harm your hair due to the extreme heat that they generate which Dyson have suggested the Supersonic will answer all the problems to.

Will I be buying one of these hairdryers which goes on sale in June? Maybe not because I am still a student, however, I definitely think that the new creation is worth investing in if your conscious about the condition of your hair.

Furthermore, if your interested in buying one of these hairdryers you can get some tips from stylists on how to use the product to its full potential.