Thursday 28 April 2016

Advertising Second Skin over Social Media

As you may all be aware, I am currently developing a fragrance brand on my university course as part of our module. Our brand 'Second Skin' is all about boosting confidence among women and allowing them to feel comfortable in their skin whilst they sweat. One way we are currently trying to connect with our potential target consumer of a millennial woman is by promoting our brand on social media applications such as Instagram; an application which millions of young women use on a regular basis across the world. We will also be expanding onto other social media websites soon such as Facebook and Twitter so I will keep you posted when our profiles go live!

As a brand we intend to connect with other lifestyle, health and fitness brands and bloggers to really see how we can push Second Skin to be the best and most trustworthy brand we can. 

Here is the link to our Instagram profile for Second Skin for you all to check out and give a quick follow to spread awareness and show other women that it is in fact okay to sweat in the gym! Our core consumer is a millennial young women who appreciates feeling good whilst smelling good and that is exactly what Second Skin have to offer you!

https://www.instagram.com/secondskinscent/?hl=en

As always, thanks for reading,

Kate x
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Wednesday 27 April 2016

The Riot Grrrl Style

Riot GRRRLs. You either fear them or you want to be with them. The Riot Grrrl’s or also known as the ‘Revolution Girl Style Now’ was a ground-breaking movement in the early 90’s which arguably paved the foundations for feminism all the way up to today. Although their relationship with their self-image and fashion was a direct protest against the political and social scrutiny of female’s in society, they also followed the mentality of third wave feminism which saw these women rebel against commercialisation, misogyny within the media, capitalist culture, the mainstream perception that society had over beauty and the expect behaviour of women. However, to really communicate their hatred to the system, the Riot Grrrl’s were known to confidently express their political beliefs and feminist issues through punk rock music to cause a stir within society. Image became so much of a tool that the Riot Grrrls could employ to explore their own ideas which allowed the to provoke a great reaction from others.

One of the biggest and possibly most influential Riot Grrrl groups from the early 90’s was the American punk rock band Bikini Kill which consisted of front woman and songwriter Kathleen Hanna, guitarist Billy Karren, bassist Kathi Wilcox, and drummer Tobi Vail who made it their goal to reach out to people with their radical lyrics and rather fiery performances.

There were also other extremely influential bands emerging from America during this time such as Heavens to Betsy and Bratmobile who raised awareness on sexism head on and upheld the anti-consumer do-it-yourself ethic of punk.


“Stop always worrying about what you look like and what clothes you wear, 'cause in the end it's not important. What's important is friendship and being creative,” Kathleen Hanna


The Riot GRRL Aesthetic
As expected the Riot GRRL style consisted of a backlash against anything stereotypically associated with a girlish sort of style and instead, aggressively they wore graphic t-shirts with explicit detail and emotional yet bold messages about their gender.

"No one's female and male, we all have so many different traits. It's just a lie that these certain traits are male and these certain traits are female." Kathleen Kanna

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The Riot Grrrl London Manifesto:

Riot Grrrl is a network of women and men who want to change society through active & creative means - writing zines, being in bands, creating websites, making art... The law grudgingly gives women equality, but people's attitudes towards us are still disrespectful, oppressive and belittling.

Riot Grrrl and feminism are still needed for a myriad of reasons; because women are accused of 'asking for it' when they are raped, because beauty is valued over intellect, because female musicians are dismissed as worthless, because enjoying sex makes you a slut, because because because... The list is endless.

Riot Grrrl has now evolved into more than just a branch of the punk scene - we come from all sorts of backgrounds, like all sorts of music, dress in all sorts of styles... Riot Grrrl is open to everyone. Riot Grrrl is inspiring, empowering and most of all fun, so why not join our group or start your own and help infiltrate society with REAL grrrl power. Forget the media lies - this is about equality, not superiority. Man-hate does not figure in our beliefs - the deconstruction of gender roles will benefit everyone.


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The band were also known for their very confrontational DIY zines which they used to connect and spread their message by photocopying and mailing the low-fi publications across the country and handing them out at shows. Within these zines, the Riot Grrrls, opposed any sort of capitalism that they believe the fashion industry was ideologically forcing upon teenage girls and young women such as the frequent encouragement of glossy magazines and promotion of eating disorders. The Riot Grrl self-published zines offered an exciting and contrasting take on the trends of the 90's and paved the way for more girls to break down the social barriers that they were facing within fashion, behaviour expectations and their whole identity.

Therefore, as the Riot Grrrl movement began to grow dedicated followers, inevitability fashion brands began to tap into what they saw as something cool that women liked and might buy into.

They also held regular meetings and national conferences similar to the feminist discussion and support groups of the 1960s and 1970s. These forums allowed women to meet and discuss music as well as their experiences of sexism, body image and identity.

Like the feminists of in the late 1960s, self-definition and self-representation were particular concerns of the Riot Grrrl movement. Therefore, the press were avoided and some members of the Riot Grrl movement called for a complete media blackout to avoid any sort of trivialisation and sexist misrepresentation.

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A zine created by Bikini Kill

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Our Photoshoot for Second Skin scent

A couple of days ago I made a blog post all about the inspiration behind our photoshoot for Second Skin scent and how we planned to use some of the poses, references, colours and lighting from these certain images to influence our final advert campaign. Now that we have shot these images I thought I would share with you some of the shots that we got during the photoshoot.  This was a really great experience to take part in because it gave me my first real insight into what goes on during a professional photoshoot and the preparation that is needed in order for it to be successful. Furthermore, it was a great feeling being able to direct our own photoshoot with the assistance of one of our lecturers because it meant that we could express our ideas creatively and transfer them visually in front of the camera lens. Anyway here are a few of the best shots from the day and one of these will ultimately be used in our final advert after we have gone through the process of post production and added all the tangibles of our brand such as the logo, slogan and name to the final chosen image.


Up-close face shots



Neck Shots





Action/ Work out Shots







Your Gym Bag Essential Shots


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Monday 25 April 2016

Dyson's hair dryer revolution

As a fashion student I am always looking for new innovations within the industry and recently, whilst I was scrolling down the Business of Fashion Daily Digest I found an article about the new hairdryer which is being oddly created by the hoover brand, Dyson. However, realistically when we think about it, this is an innovation that Dyson could have made money from a long time ago and it is in fact set to be a huge success for the hair and beauty industry.

The product which is named the Dyson Supersonic, does not look like your typical hairdryer that you would normally find on the market but due to its distinctive qualities and pricing, Dyson have opted for a innovative product design that will ensure memorability and attention from their potential consumers. The product looks stylish, modern and elegant with a surprisingly small nozzle to dry the hair in comparison to other hairdryers by companies such as Babyliss, Remington and GHD which are quite bulky. The reason why it is so small? The answer is superior technology which has made it possible for Dyson to create a hairdryer which contains a brand new V9 motor which is tiny enough to fit into the base of the hairdryer’s handle.

Furthermore, unlike many other hairdryers which feel top-heavy, the small head means it’s designed for perfect balance in the hand and is solid and highly tactile. Furthermore, similarly to the Dyson hand dryers, the Supersonic uses Air Multiplier technology which means it amplifies the volume of air three times as it passes through the dryer, so you should be able to dry your hair in a shorter time.

But the real question is, why have Dyson felt the need to bring out a new hairdryer to compete against the other brands in the market. Many hairdryers that we currently are loud, heavy, impractical and in certain cases actually harm your hair due to the extreme heat that they generate which Dyson have suggested the Supersonic will answer all the problems to.

Will I be buying one of these hairdryers which goes on sale in June? Maybe not because I am still a student, however, I definitely think that the new creation is worth investing in if your conscious about the condition of your hair.

Furthermore, if your interested in buying one of these hairdryers you can get some tips from stylists on how to use the product to its full potential.

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Sunday 24 April 2016

How Prince transformed the fashion industry

lSadly this week in the news it was found that Prince, the legendary and extremely flamboyant American singer in the music industry had sadly passed away. Therefore, I thought I would put a small post together to look back at some of Prince's most iconic fashion moment ever and celebrate his extravagant identity that he wore with such confidence and individuality putting him at the fore front of stage presence within music and a real inspiration for other stars.

Ever since he arrived on the music scene in the 70's, Prince amazed his audiences with his iconoclastic, daring fashion sense that was certainly never dull and instead truly stylish and colourful in order to translate his vibrant personality into his outerwear.

Lets have a look at Prince's style over the past forty years...

Unforgettably Prince wowed his audience in a fierce two-piece suit, decorated with embellished swirls of raspberry and purple hues on stage in 1985, around the time his album Around the World in a Day went on sale.


If there was one person who was able to reform a mundane, minimalistic outfit, it was definitely Prince. Instead of just wearing a simple black shirt paired with white tailored pants, Prince took it a step further in contrasting polka dots for his stage costume in Philadelphia on October 18, 1988.



In 1993, Prince rocked a pyjama-like green and blue pin stripe suit with a layer of gold chains dangling from his neck, a megaphone, and shades to complete the hip hop glam look.


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In the same year Prince wore the same sort of look on stage during one of his performances suggesting that striped pyjama blazer jackets paired with eccentric gold chains were definitely a trend for the year of 1993.



Prince looking extremely retro-futuristic with Asian influence mixed with safari animal prints to the  2015 American Music Awards at Microsoft Theatre on Nov. 22, 2015 in Los Angeles.



In 2012, Prince paired a bright yellow pants with a faded graphic yet colourful turtleneck top and matching heels for his show in Las Vegas during the iHeartRadio Music Festival.


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Saturday 23 April 2016

Nottingham Fashion Week: Working with the Creative Quarter

Recently I was lucky enough to be selected to help out with Nottingham Fashion Week which was hosted by the Creative Quarter. The show ran from Friday 21st-22nd April and was filled with many different diverse upcoming designers who debuted their clothing right in the heart of the Creative Quarter of Nottingham. From Cow Vintage, One BC, Genius clothing to Thrift Generation, Headcase and Flux, there was a variety of different styles walking down the catwalk and hopefully into the wardrobes of the fashion enthusiasts that visited over the chic weekend..

Over the weekend and across the span of the fashion show I took on the role of a show runner which consisted of having to usher models from their dressing rooms to the stage and make sure that the running order went according to plan. Another job that I had to take on across the weekend was greeting guests on the doors of each pop up showroom of certain brands and discuss with each guest about the designers who were showcasing their collections.

Out of the many designers who were showing their collections at the Independent Spotlight Event for Nottingham Fashion Week, my favourite designer was the alternative and  experimental brand, One BC. One BC which stands for Bespoke Clothing is a brand that has attitude and writes their own rulebook of fashion with the intention to represent creativity flare with quality and longevity. The brand offers a reformed looked on fashion which communicates visions of gothic textiles, edgy rock and roll and individuality for all occasions, genders and ages.

The creative directors and co-founders of the brand, husband and wife Tony and Reeta Brack have great experience within the fashion industry and even have a significant client base including rock n roll legends the Rolling Stones and other creative artists across the creative industry within media and music industries. Other achievements for the fashion duo include presenting a series of fashion and style programmes for Carltons TV’s Satellite/ Digital Channel and stocking their collection within independent retailers across the UK.

Another designer which I also really liked was Thrift Generation which consisted of a bold mixture of playful designers which incorporated quirky costume like apparel and chunky colourful accessories.

Here are a selection of photos that I took from the weekend of a few of the designers! Let me know what you think!

Thrift Generation

 

 

COW Vintage
 

Laura Worthington



One BC

 

 

 

 

Overall, I thoroughly enjoyed assisting on Nottingham fashion week and the experience I received from working as part of a team on a professional fashion show. It also gave me my first real insight into working on a fashion show which is something I had never experienced before. However, it was good preparation for the upcoming week as I am also styling for another event for Nottingham Fashion week which I will be telling you all about soon!!
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Thursday 21 April 2016

Photoshoot inspiration for Second Skin

When it came to visualising our photoshoot, we came up with four different types of images that we wanted to capture for our potential advert and which we believed would represent our insight, target customer and brand values the best. We looked into the overlay effect, the wet look, up close neck shots and work out themed editorials.


Overlay Effect

As a group, in post production we intend to experiment with the combination of two images to symbolise the 'Second Skin effect'. However, we intend to decrease the opacity of the second image which will be over-laid onto the original image to represents the scent which is projected from the skin through perspiration which ultimately creates the 'second skin'.

#futuristic #fashion lines,shapes,white,silver,texture hard:

FST by Krzysztof Iwanski - I like how it's trippy but still clean:

#inspiration:

10 Men Dior Homme Editorial 1:

The Wet Look
We looked into editorials which took on the 'Wet look' because we wanted to replicate an image which entailed the model looking like she was physically sweating the scent out during exercise.
We liked the idea of adding a shimmering effect to the skin to emphasise the idea of the scent being projected. However, I do not feel we will take this idea forward when it comes to the actual shoot because it does not give us the realistic 'during exercise;' look that we are trying to achieve to attract our athletic target consumer.

visual optimism; fashion editorials, shows, campaigns & more!: daria werbowy by mikael jansson for interview september 2014:

Katrina Hoernig for Blackbook Magazine:

i can't imagine anything more satisfying than being covered in glitz.:


Up Close Neck Shots
As for our research into photographs which were zoomed in at the neck, we looked at this sort of cropped image because we wanted to specifically focus on the sweat excreting from the neck and chest area which is a where a person tends to sweat heavily from whilst they exercise. We also preferred the angle that this shot provided, the definition of neck, shadow it achieves and the bone structure.

Kate Moss photographed by Steven Klein for Mademoiselle Nov. 1993:

Metallic gold body paint for the win.:

shift by holly henry, via Flickr  photoshoot ideas:

Work Out Editorials
We looked into work out editorials to receive inspiration from other images which were trying to achieve the same motivated, energetic and pumped look.


Knockout: #CristinaPiccone by #HansNeummann for #HarpersBazaarMexico July 2014:

SL:

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Candice Swanepoel shows her athletic physique for Victoria's Secret VSX collection.:

post: why women should lift weights:

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Tuesday 19 April 2016

Task 3: Developing our Brand: Second Skin

Now that we have completed Task 2 and chosen our insight for the fragrance project (which is all about the health and fitness trend) we then had to start to think about where we could take our insight in terms of product, promotion, branding and packaging. Therefore, after coming together in my group we decided to name our brand 'Second Skin' with the slogan of 'You see SWEAT. I see CONFIDENCE. As you are all probably aware our brand values the idea of women being confident in their own skin, achieving their lifestyle goals and not being afraid to sweat since after researching statistics concerning the disappointment with current deodorants and a boost in the health and fitness trend.

In terms of our product, we wanted to create a scented product which was targeted towards millennial women who are athletic and motivated to go to the gym and work out. However, they tend to hold back in the gym due to feeling self- conscious about the bad odour which tends to develop after you sweat. Therefore, we came up with the idea to create a swallowable perfume product which the customer would swallow as part of their daily gym routine just before they start to exercise and which would then work as they began to work out. Since one of our values is to encourage women to sweat, the product works in the way that the more a person perspires, the scent will excrete from their skin surface through the molecules and form a fresh scent which gets stronger when levels of perspiration rise.

We chose the name Second Skin because we wanted to translate the message that when the person perspired and the scent excreted from their body that they were creating a physical second skin for themselves.





Packaging:

In terms of our packaging, we wanted to replicate the simplicity and minimalism of packages by brands such as Bootea, MAC and TopShop makeup to create a clean, clear looking product which was pure and honest for the customer to depend on and trust. Considering the product is in the form of a capsule which many people may not feel safe putting into their body, it is important that we make the product look as safe, attractive and fresh as possible.



                         



Price/ Place of Sale:

In terms of stores for our product to be sold in, we would potentially sell it within gyms, sports shops and health shops. After researching other fitness and health products which intend to enhance performance, freshness or health such as Protein World and Bootea, our product would possibly be sold for around £20, similarly to the prices of these products due to their continuous high demand from millennials. However with the product also having similarities to a deodorant, it could also be sold in the toiletries section of health and beauty stores.


Our Brand Values:

  • A promise to you to help you feel confident in your own skin
  • Encouraging you to achieve your lifestyle goals
  • We are committed to being bold, innovative and determined


Our Brand/Product in three points:

  • An edible product which replaces the smell of sweat with a fresh scent
  • To promote confidence and give power to women; allow them to smell good and ultimately feel good whilst achieving their goals during exercise
  • a brand for someone who is interested in the health and fitness trend but also needs a quick fix to match their lifestyle

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Monday 18 April 2016

Photoshoot edit: Vogue Italia March 2016

After looking into fashion photoshoots this week in preparation for my upcoming shoot for Second Skin fragrance, I thought I would explore some recent editorials within some of my favourite fashion magazines. Since I am a follower of everything Vogue, I thought it would only be appropriate to discuss a photoshoot in the May edition of Vogue Italia which was photographed by the legendary and visionary photographer Steven Meisel. This editorial will without a doubt be one of my favourites for a very long time due to it's aesthetically pleasing and classic artistic approach to fashion.

Although I do not purchase Vogue Italia as much as I buy the British version, I still enjoy seeing how the Italian editor in chief, Frances Sozzani responds to current fashion trends and the editorials that she includes within the magazine. Clearly in this case, Sozzani and Meisel have came together to channel a great representation of historical beauty and cultural references throughout to symbolise Spring Romanticism in fashion.

Without Borders (March 2016)
On first glance of the editorial, it is noticeable that each photograph appears more like a painting than a photograph adding to the authenticity of the shoot. One thing I really admired about the shoot was the idea that it combines past historical fashion with a modernistic 21st century styling to create a sense of nostalgia and subliminal story throughout. Styled by Olivier Rizzo with makeup by Pat McGrath and hair by Guido communicates retro, miscellaneous and contemporary messages in an expressionistic way which is especially signified by the strong use of complex colours. Throughout the editorial, as viewers we see rich hues of orange, red and green which arguably represents the emotion behind the narrative of the shoot and the boldness that can be created by channelling both  art and fashion.












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