Market Visual Awareness Report: Your Communication: Contextual analysis, ideas and concepts (Task 3)

Task 3: Your Communication: Contextual analysis and concept

A new direction for the snake skin print trend.
Denotation of Snake Skin print: exotic, safari, nature, desert, poisonous, wildlife, tropical, heat, jungle, slimy, curvy, poisonous, deathly

Alternative use Idea 1:
As for my own alternative use for the trend of Snake Skin Print, I have chosen to take the reptile print and use it in a window display for Salvatore Farragamo SS 15 collection, whilst adopting an Egyptian theme of Cleopatra who historically, was bit by a snake (An Asp) in 30 BC.

Product to place: window display/ visual merchandising

As for the interior and architecture of the display, I have taken inspiration from Christian Louboutin’s Fall 2013 window display and artefacts from the 'Ancient Egypt Transformed' exhibition at the Metropolitan Museum of Art in New York to depict an Egyptian architecture for the backdrop of the window display.



What Women Want Mag. 2014. Louboutin's Passion for Egypt. [ONLINE] Available at: http://whatwomenwant-mag.com/2014/09/25/louboutins-passion-for-egypt/. [Accessed 08 January 16].



Pinterest. 2013. Christian Louboutin Egypt Windows. [ONLINE] Available at: https://uk.pinterest.com/pin/71776187784093052/. [Accessed 08 January 16].

Primary Photography for my Task 3 Idea:















Ferguson, Kate. (January 2016). Ancient Egypt Transformed at The Metropolitan Museum of Art. . New York

Narrative: Egypt during Cleopatra's reign and death


Peter Paul Reubens. 1615. Cleopatra. [ONLINE] Available at: http://www.peterpaulrubens.org/Cleopatra.html. [Accessed 08 January 16].



Voice of America. 2013. Elizabeth Taylor's 'Cleopatra' Headdress, Jewels to be Auctioned . [ONLINE] Available at: http://www.voanews.com/content/reu-elizabeth-taylors-cleopatra-headdress-jewels-go-to-auction/1702742.html. [Accessed 08 January 16].

Brand: Salvatore Ferragamo SS 15 Collection. I chose this collection because many of the silhouettes used within the collection replicate the colours of Egyptian clothing or styles and they also include the snake skin print. The colour scheme also depicts exoticness, warmth, heat and desert which I thought would be a perfect fit for my narrative. Furthermore, the sleek silhouettes of the dresses resemble the curves and body of a snake.



Pinterest. 2014. Snakeskin and funnel necks over at Salvatore Ferragamo. [ONLINE] Available at: https://uk.pinterest.com/pin/433964114067704969/. [Accessed 08 January 16].







Elle. 2014. Salvatore Ferragamo SS15. [ONLINE] Available at: http://www.elle.com.au/runway/ready-to-wear/ss15/2014/9/salvatore-ferragamo-ss15/. [Accessed 08 January 16].

The window display will include mannequin's collection however, to include the snake skin print, the models will be presented with ceramic snakes wrapped around their bodies to symbolise Cleopatra's death by the bite of an asp snake and the historical use of the accessory of the snake that signified social class throughout Ancient Egypt. This was because " women (were) believed to have worn live snakes around their necks” as a fashion conscious statement to show that they were from the upper class during the period before Christ (BC) in Ancient Egypt.

Facts and Details. 2013. CLOTHES, FASHION, HYGIENE AND SEX IN ANCIENT EGYPT. [ONLINE] Available at: http://factsanddetails.com/world/cat56/sub365/item1939.html. [Accessed 19 January 16].

The prints used by Ferragamo will be displayed on the surface of the ceramic snake to create a more realistic and creative commodity of the print.



Pinterest. 2014. Photographer : David Page - Model : Rachele @ MAJOR & Brad Pitt Snake - Mua : Charlotte Prevel - Hair : Miwa Moroki. [ONLINE] Available at: https://uk.pinterest.com/pin/309059593152363238/. [Accessed 08 January 16].



http://ohnotheydidnt.livejournal.com/65045139.html



https://uk.pinterest.com/pin/399905641891719345/



http://secretlifeofmannequins.blogspot.co.uk/2010/04/snake-charming.html

https://uk.pinterest.com/pin/366973069611884782/



https://uk.pinterest.com/pin/47780446021767161/

Alternative Idea 2:



Primary source: own photography of Selfridges window in London, November 2015

The mannequins are wearing crowns; however, the crowns could possibly be replaced with ceramic snakes to represent the head of Medusa.

Mythical narrative window display. Different mannequin wearing different outfit from a specific collection to depict images of different myths and stories that have historically been known to include snakes e.g. Adam and Eve, Medusa, Cleopatra.