However, this week I am back with something extremely interesting and offering influence from one of my most favourite style and media icons in todays industry. Last year you may have noticed that I created blog posts of a few of my favourite looks from each of the fashion weeks; New York, London, Milan and Paris. However, this time round I wanted to create more of a focus on the things that really inspired me during the shows. Therefore, I have decided to primarily dedicate one post to the new ultra-whimsical and imaginative Gucci video for A/W17 directed by renowned photographer, Petra Collins.
With references to Hungarian heritage throughout, the female director has created an exciting execution for Gucci's eyewear in the very nostalgic and dream focused video. Drawing on her own childhood memories and the nature of her Eastern-European upbringing in Hungary, Collins has used models such as her own younger cousins for the video campaign to set the tone for the playfully inspired campaign.
Stealing the glasses from her restless grandmother at the beginning of the video, the mini Petra model and her brother can be seen to be vortexed into an illusion of a dreamworld where the tv show they are watching comes to life, allowing a sense of imagination and 'dreamscape' to be translated throughout.
Entering a Budapest bathhouse in the children's dreamland, the video communicates a sense of surrealism and a mysterious appeal to reflect the aesthetic of both Petra's work and the design of the glasses.
Created for fashion forward adults, but modeled by the next generation to take over the fashion industry, Collin's could not have been more genius with her short film, suggesting that Gucci still manages to maintain optimism, expression and fantasy in their creative style translated primarily by the talented Alessandro Michele.
To see the short film by Petra Collins, follow this link:
Petra Collins Imagines a Hungarian Dream for Gucci Eyewear | YouTube
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