Sunday, 15 November 2015

Colour it 2- Autumn/Winter 2015-16 (High Street visuals)

Over the past few days I thought I would set the task upon myself, to go out and observe the fashion and colour trends in and around the High Street stores within Nottingham's City Centre. As promised, in my previous post, I wanted to see if the same colours were being translated from designer fashion into today's mass market stores on the high street. I explored brands such as Urban Outfitters, American Apparel, H&M, Zara and Top Shop to see what this seasons colour trends were! And from the looks of things, although the colours seem quite duller and not as bright and flamboyant as certain designer collections, this season, the colours, are still excitingly filled with marsala red, burnt oranges and apricots, cornflower blues, mystic greens and the odd purples and teals. Therefore, in comparison, overall it is a more muted and darker colour palette for the high street, yet it is still a palette complimented with painterly tones.
 However, all these brands seem to be demonstrating and personalising the colours in their own significant way. Obviously, as competing labels, what brand wouldn't want to individualise this in demand trend for fall 2015 to attract a mass of customers?

Although, these bold colours are taking over the season, it wouldn't be Autumn if we weren't seeing those warm earthly and nature filled tones, connoting the imagery of fallen crisp leaves on the ground. Or those deep hues that signal Christmas is coming when bottle green and burgundy red hat and scarf sets hit the accessories department in Top Shop. These are classical colour trends for the fall which will never fade and ones to never throw away during your spring/summer clear out! On the topic, can I just mention that Christmas it is only six weeks?!

Anyway, here is a look at the colour trends within High Street retailers online and in store this November!

Autumn/ Winter 2015-16 Colour Palette:

As you can see it is still quite similar to my designer collection colour palette..




Urban outfitter's velvet scene:

 Urban Outfitters Velvet Halter Wrap Cami
Velvet Halter Wrap Cami £18.00
   Urban Renewal Vintage Remnants Green Velvet Jumpsuit
                                                                          Urban Renewal Vintage Remnants Green
                                                                          Velvet Jumpsuit £49.00
Staring at Stars Velvet Burnout Playsuit
Staring at Stars Velvet Burnout Playsuit
£55.00

American Apparel's floral meets preppy:

Printed Dakota Dress Ryder Dress
Printed Dakota Dress                                   Ryder Dress
£38.00 (both)
 

Cotton Spandex Mini Length Dress Tennis Skirt

Cotton Spandex Mini Length                    Tennis Skirt

Dress                                                             £46.00

£32.00

 
Top Shop's fantasy forest:
 
Cord '70s Shirt PETITE Velvet Bardot Top 
Cord 70's Shirt                            Velvet Bardot Top
£36.00                                          £42.00
 
 
Strappy Lace Bodycon Dress  A-Line Overlay Dress
Lace Bodycon Tunic                    A-Line Overlay Dress
£39.00                                           £40.00
                                                                                        
 Faux Fur Fluffy Longline Coat
 Marabou Feather Jacket                          Faux Fur Fluffy Longline Coat 
   £150.00                                                  £95.00                                       
 
 
Zara's wave of 20th century fashion:
 
Image 2 of HALTER NECK JUMPSUIT WITH BACK STRAP from Zara
Halter neck jumpsuit with back straps      
£39.99
Image 1 of  from Zara
Dress £39.99
Image 1 of STUDIO DRESS WITH BACK SLIT from Zara
Studio dress with back slit  £59.99   
 Image 2 of WOOL COAT from Zara
Wool Coat £59.99

H&M Green effect:

Dress: £14.99
 
 H&M Visual Merchandising at Lister Gate Nottingham

 
 
This years take on the perfect winter floral dress/playsuit:
 
 
Zara:
OVERSIZE DRESS LONG PRINTED DRESS

Top Shop:                                                    Urban Outfitters: 


Celia Floral Print Dress


(Photos taken from Nottingham Victoria Centre retailer)

                  


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