So I thought I would introduce a new element to my blog today to give myself the opportunity to look at what designers are doing at the moment for their upcoming seasonal collections. So here is my first blog post for my Fashion Week Friday Favourites! I intend to pick out the most impressive and sensational catwalk collections that are happening right now or a few throwbacks to the Spring Summer Ready to Wear runway shows that were debuted across London, Milan, New York and Paris for the next year. I also intend to include those designers in my opinion that are experimenting with nouveau styles, to project themselves onto a platform above other competing brands that they certainly won't be coming down from any time soon. That is until Autumn/Winter 2016 Ready to Wear of course.
On the topic of fashion brands that are hitting the bulls eye in terms of trend at the moment, surely I can't be the only one that is noticing that Gucci's Spring Summer 16, 70's inspired geek chic aesthetic collection is taking over every fashion magazine or photo shoot right now?! I intend to talk about this collection in next week's post but this consumer brain washing fashion fixation is one that is dominating the industry right now and we can't seem to escape from it, but as fashion observers, I don't think we want to either. Alessandro Michele can only be praised for his revolutionary revamp of the brands image that his predecessor, Frida Giannini had been working on for eight years.
Anyway, to start off my weekly review I chose the Italian dress maker Alberta Feretti, a desirable cultured designer and a definite favourite of mine. When Feretti first started brainstorming for her SS 2016 collection, she neglected her Italian heritage and prioritised the creation of clothing that portrayed importance of freedom and easiness, whilst still acknowledging romance and sexual allure for women to devour and indulge in. "The desert is free, there’s movement, there are possibilities," were her words back stage as she set the climate for a hazed desert that heated the runway up with her choice of deep, earthy, warm hues but also ones that hydrated the audience with a refreshing modern outlook onto delicate black laces, ochre coloured gauze and beige patchwork suede shift dresses. A silhouette of dress that we were seeing time and time again to be categorised as a 70's trend but due to Feretti's design, she has revitalised the look and turned it into a Native American suited creation.
In her collection, Feretti channelled the look of a nomadic traveller in the desert, however, she expressed that the desert had no origin, therefore giving Feretti the scope to embrace the freedom that was subject to her narrative. Due to the subjectivity of her theme, this gave Feretti the allowance to travel off into different directions in terms of styles to further her vision of an exotic wanderer of the desert. As fashion observers, we even see a few explorer and safari influenced garments strut down the runway that also supported Feretti's desire for relaxed, effortless and easy worn fashion.
Feretti does not just limit herself to solely the theme of nature's desert in this collection but instead, she distributes a youthful hipster trend of the laid layers effect that arguably channels a vision of an edgy, bohemian, Coachella girl that Kendal Jenner and Vanessa Hudgens were sure to be asserting with style earlier this year at the festivals answer to a plush red carpet event.
Whilst she devotes elements of her collection to this popular culture key style, she then goes onto add to another concoction to her cocktail of trends by creating a cultural hybridity of fashion. Feretti incorporates ancient Egyptian patterns and Greek silhouettes to her garments to continue the elegance, lavishness and richness her brand has always been noted for. By doing this, Feretti demonstrates that she can maintain her brand identity and the supremacy that it has built in terms of detail to dressmaking over the past four decades. Whilst she also showing that she can attract many different geographic origins due to the Americanisation and popularisation of trend that she has captured for 2016 summer.
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Next weeks review will be about Gucci's Spring Summer 2016 Ready to Wear
Thanks for reading!
Kate x
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